Environmental Psychologist: Marketing, Design, Traffic

Psicologo del Colore

Environmental Psychology seen from the point of view of the Unconscious: how shapes, numbers, colours, words and symbols influence our behaviour through the preconscious of animal origin, far beyond what science says.

The environment

Two kinds of influence

Objective

They come from the preconscious psychogenic effects of colours, Symbols, Numbers, Words and Syllables.

Projected

They are unconsciously projected by whoever built those spaces, often of a sexual nature: the denied traumas of those who build a house, a hotel or a restaurant show up in the furnishings, the brands chosen, the screws or the arrangement of shapes.

This creates real individuals built out of things, and fields that make us experience the builder's psychological wound. There is a child part within us that shows itself playfully, yet truthfully, through what we build and create. What it says can be understood and healed.

On-site consultancy

Environmental diagnosis and care

The first activity of the project is environmental diagnosis and care. An on-site consultancy service is available to assess:

  • how suitable the space is from a psychological point of view
  • the presence of repellent unconscious traces that can damage the space
  • symbolic, colour and furnishing strategies that can improve the customer experience

Brands and advertising

Using symbols, and defending yourself from them

The project aims to bring the skills of Esotericism to advertising, brands and colours, but also to teach us how to defend ourselves from these influences as consumers: logos, colours, brands and slogans influence us through our solar centre without our noticing.

Architects and designers

More neutral spaces, less stress

Architects and designers receive guidance on building spaces that are more neutral towards objective and subjective preconscious influences, which often cause feelings of disgust because they are linked to a denied and traumatic sexuality.

They learn to use colours and symbols consistent with the purpose of each space, to give the people who use it, workers and customers, the best possible experience and to reduce stress.

What it offers

Psicologo del Colore offers

  1. Courses in the Psychology of Architecture, the Environment and Interior Design
  2. Courses in Colour Psychology, Marketing and Advertising Psychology
Courses

Contact

Let's book a first session

I see clients in Florence, at Via IX Febbraio 21, and online. Call or write to me: I reply personally.